Income Opportunity - About Direct Sales
What is Direct Sales?

Direct Sales marketing is a simple and effective way to market products or services direct to the consumer. It involves the sale of a consumer product or service, person-to-person, away from a fixed retail location by an independent salesperson. Products are sold through in-home product demonstrations, parties, group meetings or demonstrations, over the telephone, over the Internet and through one-on-one selling.

Direct selling is a growing industry with sales in the U.S. having doubled in the last decade to nearly $25 billion and are now more than $82 billion worldwide*.




Do People Purchase Products From Direct Sales Representatives?

Yes. Direct selling is a rapidly growing industry. U.S. sales totaled $28.7 billion in 2002, up from 26.7 billion in 2001, with more than 55 percent of the American public having purchased goods or services through direct selling. That's more than the number who have purchased through television shopping and on-line computer services combined. People value the products available through direct selling and 45 percent of Americans want to buy from direct sellers. Those who have purchased by direct selling are exceeded only by the percentage of those who have purchased via retail stores (96%) or through mail order catalogs (83%). As mentioned, worldwide sales are also strong with nearly $85 billion in sales.*

An opportunity for growth is seen with public interest in purchasing through direct selling (38%) exceeding those who have purchased (27%)! Here are a few reasons why consumers enjoy buying from Direct Sales Representatives:

* Direct sellers can arrange their calls to fit the consumer's busy schedule and can deliver their purchases directly to them.
* Direct salespeople are knowledgeable about their products and take the time to personally demonstrate and explain their products to the consumer.
* Since the products are going directly from the source to the consumer with only the Direct Seller involved substantial savings from advertising, processing and shipping can be passed on to the consumer.
* Direct sellers build a personal relationship with the Consumer giving them one-on-one-attention.
* The Consumer knows who to go to with questions and concerns, as well as who to refer friends to, rather than dealing with a company full of unthankful employees.




Who Is Involved In Direct Selling?

People from literally all walks of life, of all ages, are successful in direct sales. An estimated 13 million people are involved in direct selling in the U.S., and more than 47 million worldwide. Most are women, though nearly a third are men or two-person teams such as couples. The vast majority are independent business people - they are micro-entrepreneurs whose purpose is to sell the product and/or services of the company they voluntarily choose to represent - not employees of the company. Approximately 90 percent of all direct sellers operate their businesses part-time. Many people start part-time, and later leave their other careers when direct selling becomes more lucrative.

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How Can Direct Sales Benefit Me?

Here are just a few ways Direct Selling can benefit you!

* Earn extra income or replace an existing income.
* Affordably own your own business. Limited capital investment needed.
* Earnings are in proportion to efforts. The level of success you can achieve is limited only by your willingness to work hard. The harder you work, the more you make!
* Follow a proven plan for success. Others have already prepared the way to be successful in this business.
* A great way to meet and socialize with people.
* Work part-time or full-time - choose your own flexible work schedule. Work when you want, play when you want. No quotas to meet. No Boss to request time off from.
* No required levels of education, experience or physical conditions necessary.
* Set your own goals and determine for yourself when and how to reach them.
* Receive training and support from an established support team.




How Does It Compare To Other Income Earning Opportunities?

The following chart will help you compare Direct Sales to other common methods of earning an extra or replacement income.

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What's The Difference Between Direct Sales and Multilevel Marketing?

Direct selling refers to a distribution method, whereas multilevel marketing refers more specifically to a type of compensation plan found in direct selling. A direct selling company that offers a multilevel compensation plan pays its representatives/distributors based not only on one's own product sales, but also on the product sales of one's "downline" (the people a representative/distributor has brought into the business, and, in turn, the people they have brought into the business). In its purest form, Direct Sales (as with Coastal Vacations) involves a sale of a product or service to a consumer for which the Qualified Salesperson keeps the commission personally. The profit from a sale is not shared with numerous people.

Some Additional Facts and Figures

Location of Sales (reported as a percent of sales dollars):

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